CHRONICLE SEASON OF SHARING FUND

October 2021

Branding | Motion Graphics

Overview

The Chronicle Season of Sharing is a Bay Area charitable fund to help individuals and families in crisis. Since its founding, the Chronicle Season of Sharing Fund has distributed $163 million, comprising $138 million in housing and critical needs assistance and $25 million in food assistance. These funds have gone to assist tens of thousands of households across the nine counties of the San Francisco Bay Area — Alameda, Contra Costa, Marin, Napa, San Francisco, San Mateo, Santa Clara, Solano, and Sonoma. At the beginning of 2022, the Chronicle Season of Sharing fund had raised over $17.2 million, an annual all-time record.

My Role

The bring more awareness to the fund, a video series was conceptualized to interview (6) past recipients of the fund. As a videographer filmed and interviewed the recipients, I provided branded motion graphics to the final videos: logo animation, stat highlights, closed captioning, call-to-action, etc.

Identifying the Goal

Help bring more awareness to the fund and encourage more donations.

Identifying Problems

  • First time creating long-form video promotion for the fund

  • Scheduling interviews with various recipients over the past few years

Call to Action Outro

To end each video, statistics from the fund were displayed and a call-to-action to the website for more information.

Brand Logo Animation

To help with all the intros, I animated the logo for use throughout the videos.

Newspaper Article Highlight

To help call out specific articles of the recipients, I animated isolated articles and their images.

Closed-Captioning

Working with another team member to transcribe the audio, I also created animated closed captioning for each video.

Name Introductions

With (6) total videos created, I animated the Name Introductions over their voiceover introductions. For efficiency, I created a template to the overall animation for easy editing of names and titles.

Full Video Examples (With/Without Close-Captioning)

Campaign Fund Metrics

Amount fundraised in 2021: $17.2 million (All time high, +18% from 2020)