EXPERIENCE
Hearst Bay Area (San Francisco Chronicle & SFGATE)
San Francisco, CA | The largest newspaper in Northern California.
SR. GRAPHIC DESIGNER (MARKETING) | April 2019 - November 2025
• Maintain and continue to elevate the brand identity systems of the San Francisco Chronicle, SFGATE, and Hearst Bay Area across marketing channels through print and digital deliverables, including finding efficiencies in creative workflows.
• Collaborate and coordinate with different stakeholders from the sales team, the newsroom, the executive team, and sponsorship clients to lead creative projects from concept to execution towards the 30 million users of the SFChronicle.com and SFGATE.com each month.
• Project manage the brand presence within our large scale events (over 2000+ attendees across 3 events in 2025): marketing ad assets, sizzle reels for consumers and sponsorship opportunities, print and digital signage, front end support for ticketing landing page, promotional swag items, live production of animated videos for keynote presentations, award recognition assets (certificates, trophies, window decals), post-event video recap production and editing.
• Connect and assist videographers with animated branding assets: brand logos, name title cards, marketing data and statistics, etc. (My motion graphics support in a 2021 brand awareness video ad campaign helped contribute to a client’s fundraiser goal of over $17.2 million raised, the largest of the fundraiser’s history.)
GRAPHIC DESIGNER (MARKETING) | May 2016 - April 2019
• Designed over 500 branding static and animated assets across sports, food, wine, political, real estate, and local Bay Area campaigns.
• Responsible for creative event deliverables for an annual wine tasting event at Fort Mason Festival Pavilion in San Francisco for over 200 wineries and 4,000 wine enthusiasts.
• Oversaw the onboarding of over 150+ employees of our project management tool: Wrike, which helped create an efficient creative request workflow.
• Managed Jr. Graphic Designers during summer internships.
Teaching Strategies
Bethesda, MD | Home to the ParentPal app, a personal parenting coach.
DESIGN CONSULTANT | March 2021 - December 2021
• Established a visual identity system for the ParentPal App.
• Created the UI and UX to the ParentPal app welcome flow and the website subscription flow.
• Developed design templates for social media carousel posts, email newsletters, and infographics.
• Produced social branded assets with motion graphics on After Effects.
FarFaria (Intuary)
San Francisco, CA | A leading mobile subscription service for children’s books.
SR. DESIGNER | November 2014 - December 2015
• Headed the UI/UX design across iOS, Android, and Kindle Fire mobile apps.
• Created a visual identity system across digital and print marketing.
• Partnered with engineering team for weekly break-it sessions.
• Redesigned FarFaria.com for its 2nd version for a more responsive experience.
• Implemented design templates to help publish over 1000 digital books.
DESIGNER | April 2012 - November 2014
• Produced title typography artwork for over 100 children’s book covers.
• Partnered with the Chief Creative Officer creating marketing collateral.
• Directed a team of 7 artists responsible for illustration and design of over 800 children’s books.
Bounce-A-Rama
Milpitas, CA | A family entertainment center with custom bouncers, an arcade, and a restaurant.
GRAPHIC DESIGNER | January 2010 - February 2012
• Produced large-format store signage for the play area, restaurant, gift shop, and promotional kiosk located inside of the mall.
• Collaborated with a print vendor for delivery of files, image-proofing, and installations.
• Design digital assets for web updates and store promotion offers.
Redemptronic
Milpitas, CA | An online wholesaler of consumer electronics.
GRAPHIC DESIGNER | September 2010 - February 2012
• Designed product packaging, inventory catalogs, and other print collateral for trade shows.
• Created branding and packaging for electronic merchandise and toys.
• Designed exhibit booth, print material, and collateral for multiple trade shows.
Volcom
Santa Ana, CA | Retailer of surf, skate & snowboard-inspired apparel, accessories & footwear.
PRODUCTION ARTIST (CONTRACTOR) | December 2010 & April 2011
• Executed the graphic production of 2000+ images used for Volcom’s Fall 2011 and Winter 2011 catalogs.
Crystal Print and Signs
San Jose, CA | Print services for small and large format printing needs.
GRAPHIC DESIGNER | April 2010 - December 2010
• Conceptualized and designed a variety of print projects for clients including signs, flyers, and brochures.
• Prepared final large format prints and readied them for delivery to clients.
Student Involvement, San Jose State University
San Jose, CA | Office promoting leadership, community, and learning through innovative programs and services.
GRAPHIC ARTIST | June 2007 - December 2009
• Created marketing collateral print, digital, and signage for student program events viewed across campus.
• Supported multiple departments to execute their visual brand.
EDUCATION
San Jose State University
2009 | Bachelor of Arts, Design Studies with an emphasis in Graphic Design | Minor in Advertising
EXPERTISE
Skills
Branding • Typography • Typography • Print + Digital Advertising • Event Signage • Event Production • Motion Graphics • Logo Animation • UI/UX • Video Editing • Project Management • Photography
Software
Adobe Suite • Figma • Celtra • Wrike • Asana • Google Slides • Keynote • Powerpoint