EXPERIENCE
Hearst Bay Area (San Francisco Chronicle & SFGATE)
San Francisco, CA | The largest newspaper in Northern California.
SR. GRAPHIC DESIGNER | April 2019 - November 2025
• Led concept development and production of brand-aligned video, motion, and campaign creative for marketing initiatives, events, and digital platforms reaching more than 30M monthly users, strengthening brand presence across web, email, and social channels.
• Designed marketing and campaign assets including email creative, landing pages, social media visuals, presentations, and event promotions, building cohesive audience experiences across digital and physical touchpoints.
• Partnered cross-functionally with sales, marketing, editorial, executives, and sponsors to create storyboards, video edits, and branded motion assets supporting B2B partnerships, sponsorships, and revenue-driving campaigns.
• Produced motion graphics in After Effects, including animated logos, transitions, lower thirds, and data-driven visual callouts that elevated campaign storytelling and audience engagement.
• Maintained visual consistency across projects by applying brand standards, typography, hierarchy, and thoughtful composition across video, event, and campaign deliverables.
• Managed multiple concurrent projects in a deadline-driven environment, balancing speed, quality, and collaboration while moving work efficiently from concept to final production.
• Directed creative for three large-scale 2025 events with more than 2,000 total attendees, leading presentation visuals, environmental graphics, branded motion assets, and onsite visual experiences.
• Contributed visual and video assets to the 2021 Season of Sharing campaign, supporting a $17.2M fundraising outcome through audience-centered storytelling and emotionally resonant creative.
GRAPHIC DESIGNER | May 2016 - April 2019
• Designed and produced more than 500 digital, print, and motion assets for multi-channel campaigns, including paid and organic social, display advertising, email, and onsite event materials for B2B and consumer audiences.
• Executed integrated campaign creative for large-scale marketing initiatives and live events, delivering cohesive video content, social assets, print collateral, and experiential design supporting attendance and pipeline goals.
• Improved team workflow by onboarding more than 150 users to Wrike, enabling smoother collaboration, clearer timelines, and faster feedback loops across creative, marketing, and sales teams.
• Mentored junior designers on visual design, motion graphics, and production workflows, strengthening design consistency, file quality, and production handoff.
Teaching Strategies
Bethesda, MD | Home to the ParentPal app, a personal parenting coach.
DESIGN CONSULTANT | March 2021 - December 2021
• Established a visual identity system for the ParentPal App.
• Created the UI and UX to the ParentPal app welcome flow and the website subscription flow.
• Developed design templates for social media carousel posts, email newsletters, and infographics.
• Produced social branded assets with motion graphics on After Effects.
FarFaria (Intuary)
San Francisco, CA | A leading mobile subscription service for children’s books.
SR. DESIGNER | November 2014 - December 2015
• Headed the UI/UX design across iOS, Android, and Kindle Fire mobile apps.
• Created a visual identity system across digital and print marketing.
• Partnered with engineering team for weekly break-it sessions.
• Redesigned FarFaria.com for its 2nd version for a more responsive experience.
• Implemented design templates to help publish over 1000 digital books.
DESIGNER | April 2012 - November 2014
• Produced title typography artwork for over 100 children’s book covers.
• Partnered with the Chief Creative Officer creating marketing collateral.
• Directed a team of 7 artists responsible for illustration and design of over 800 children’s books.
Bounce-A-Rama
Milpitas, CA | A family entertainment center with custom bouncers, an arcade, and a restaurant.
GRAPHIC DESIGNER | January 2010 - February 2012
• Produced large-format store signage for the play area, restaurant, gift shop, and promotional kiosk located inside of the mall.
• Collaborated with a print vendor for delivery of files, image-proofing, and installations.
• Design digital assets for web updates and store promotion offers.
Redemptronic
Milpitas, CA | An online wholesaler of consumer electronics.
GRAPHIC DESIGNER | September 2010 - February 2012
• Designed product packaging, inventory catalogs, and other print collateral for trade shows.
• Created branding and packaging for electronic merchandise and toys.
• Designed exhibit booth, print material, and collateral for multiple trade shows.
Volcom
Santa Ana, CA | Retailer of surf, skate & snowboard-inspired apparel, accessories & footwear.
PRODUCTION ARTIST (CONTRACTOR) | December 2010 & April 2011
• Executed the graphic production of 2000+ images used for Volcom’s Fall 2011 and Winter 2011 catalogs.
Crystal Print and Signs
San Jose, CA | Print services for small and large format printing needs.
GRAPHIC DESIGNER | April 2010 - December 2010
• Conceptualized and designed a variety of print projects for clients including signs, flyers, and brochures.
• Prepared final large format prints and readied them for delivery to clients.
Student Involvement, San Jose State University
San Jose, CA | Office promoting leadership, community, and learning through innovative programs and services.
GRAPHIC ARTIST | June 2007 - December 2009
• Created marketing collateral print, digital, and signage for student program events viewed across campus.
• Supported multiple departments to execute their visual brand.
EDUCATION
San Jose State University
2009 | Bachelor of Arts, Design Studies with an emphasis in Graphic Design | Minor in Advertising
EXPERTISE
Skills
Graphic Design • Visual Design • Branding • Typography • Print & Digital Design • Logo Design • Video Editing • Motion Design • Motion Graphics • 2D Animation • Vector Illustration • Storyboarding • Visual Storytelling • Sound Design • Social Media Video • Event Video Production • Color Grading • Project Management
Tools
Adobe Creative Cloud • Photoshop • Illustrator • InDesign • After Effects • Premiere Pro • XD • Figma • Keynote • PowerPoint • Google Slides • Celtra